About Marketing and Public Relations

" Marketing and Public relations... Both are major external functions of the firm, and both share a common ground regarding product publicity and consumer relations. At the same time, however, they operate on different perspectives and perceptions.

The traditional view is that marketing exists to sense serve and satisfy customers' needs at a profit.

Public relations exist to produce goodwill in the company's various publics so that the public does not interfere in the firm's profit-making ability."

Marketing	Public Relations
Marketing promotes the transfer of goods and services from the producer and provider to the consumer.	Public relations help an organization and its public adapt mutually to each other.
Marketing's immediate goal is sales	Public relations' immediate goal is mutual understanding or positioning of the organization with its publics
Marketing's implicit goal is profit	Public relations implicit goal is positive perception and predispositions.
Marketing's measure of success is the number of sales and or the revenue it generates.	Public relations' measure of success is expressed public opinion or other evidence of public support.

source: Nku.edu